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Savannah, Georgia

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Most decisions are not hard. They are unclear.

01

What I believe

  1. 01

    Most decisions are not hard. They are unclear.

  2. 02

    People do not hate being sold to. They hate being processed.

  3. 03

    Every unclear decision charges interest to everyone downstream of it.

  4. 04

    Serious work is rarely dramatic. It is mostly the willingness to be specific for a long time.

02

What I do about it

Work takes three shapes.

  • The sharpest question

    One conversation, ninety minutes

  • Team session

    Half a day, or a few weeks if it needs evidence

  • Speaking or workshop

    A talk, a session, or a sales kickoff

See how that works
03

Where to go next

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