About
Savannah, Georgia
I sell software.I also write.
Plus a few projects that do not belong anywhere else.
My day job is enterprise go-to-market: customer voice, technology intent, account intelligence, and figuring out who in a company actually decides. It is a good seat. You watch smart organizations spend a lot of money on unexamined beliefs.
I can lose an afternoon on why five people left the same meeting with five different ideas of what was decided. I used to think that was a process problem. Usually the process is fine and the words are wrong.
I write to find out whether I understand something. A note starts as a sentence I keep repeating in meetings, and half the time writing it out shows me the sentence was lazy.
At home I am a husband and a foster father. It made me slower to explain things and faster to ask.
The projects are the leftover part. Some of them are real work. One of them has been a concept for over a year because building it badly would hurt people. I am fine with that.
Four things I keep coming back to
- 01
Most decisions are not hard. They are unclear.
- 02
People do not hate being sold to. They hate being processed.
- 03
Every unclear decision charges interest to everyone downstream of it.
- 04
Serious work is rarely dramatic. It is mostly the willingness to be specific for a long time.
Published elsewhere
- IVRIS TechAugust 2026
B2B Buying Decisions: How Sellers Build Confidence
Why a seller's value is shifting from supplying information to helping a buying group build confidence, reduce risk, and carry the decision through the rooms that follow.
Read at IVRIS Tech - HG InsightsApril 2026
From Reviews to Representation: Customer Voice in the Age of AI
Why customer reviews are moving from late-stage validation to early-stage representation inside AI-generated answers.
Read at HG Insights
Elsewhere in the day
Short bio, if you need one
Anderson Duncan works in enterprise go-to-market and writes about selling and decision-making. He created the sales training program Unfolding Clarity and lives in Savannah, Georgia with his wife and children.