Work

Three shapes

Work that endsin a decision.

I take a small amount of this on at a time. You should leave with something you can act on, whether or not it continues.

01

Three shapes

01
The sharpest question
One conversation, ninety minutes
Who it is for
You are carrying a decision that has stopped responding to more thinking.
What happens
We find the question underneath the one you brought.
What you leave with
The constraint, named plainly, and the next move whether or not it involves me.
02
Team session
Half a day, or a few weeks if it needs evidence
Who it is for
A leadership or revenue team circling the same question.
What happens
I talk to your people, read what you have, and write it down.
What you leave with
A document your team can argue with.
03
Speaking or workshop
A talk, a session, or a sales kickoff
Who it is for
Rooms where what I have learned selling to committees is useful.
What happens
I ask what the room is stuck on, then build the talk for that.
What you leave with
Something the room keeps using after I leave.

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No prices on the page. Ask, and I will tell you on the first call.

02

Where is it unclear?

Tap whatever matches what you are carrying.

Tap up to three. Nothing is sent anywhere.

Read-out

Pick what matches your situation.

03What changed

The work, shown before it is sold.

Enterprise GTM
01
Before
Six named contacts in an account, a confident forecast, and no idea who held the decision.
Change
Found two people missing from the deal and rebuilt the account plan around how the whole group would decide.
After
Deal review stopped being a confidence contest and started being a conversation about evidence.
Enterprise technology, multi-year account
Advisory
02
Before
A leadership team holding four priorities, each defensible, none funded properly.
Change
One session naming what it was costing to keep all four, instead of arguing about which was best.
After
Two were stopped on purpose. The other two finally got the attention they needed.
Ninety minutes, one whiteboard
Consulting
03
Before
A services firm whose website described its category instead of the choice a buyer was making.
Change
Rewrote the first three sentences, then rebuilt the site and intake to match them.
After
First calls moved from explaining the work to scoping it.
Field Theory engagement

04Talks

Three subjects I can speak to well.

Keynote or workshop
Signal over noise
How teams decide when everything on the list feels important.
What the room keeps
What to work on next quarter, and what to drop on purpose.
Keynote or sales kickoff
The buying group is the product
What changes when you stop treating an account as one buyer.
What the room keeps
A way to sell to how a committee actually agrees.
Keynote or leadership session
Presence under pressure
How people think and talk in difficult rooms.
What the room keeps
What to do when the room wants speed more than accuracy.

05

Not sure which

One unresolved decision, start with a conversation.
The strategy reads well and behaves badly, that is a team session.
A group that cannot think together in a room, that is a session too.

Bring a question