Most decisionsare not hard.They are unclear.

I help revenue teams find the decision underneath the one they are stuck on. I write about it here, and I sell enterprise technology for a living.

02

Some of the work

Found two people missing from the deal and rebuilt the account plan around how the whole group would decide.
Enterprise GTM · Enterprise technology, multi-year account
One session naming what it was costing to keep all four, instead of arguing about which was best.
Advisory · Ninety minutes, one whiteboard
Rewrote the first three sentences, then rebuilt the site and intake to match them.
Consulting · Field Theory engagement

03

04

Active01
Field Theory
Fix the language first, then rebuild the site and the follow-up around it. In that order, because doing it backwards wastes money.
See the project
Active02
Unfolding Clarity
A training program for enterprise sellers about buying groups, plain language, and what to do when the champion goes quiet.
See the project
Practice03
Enterprise GTM Practice
Customer voice, technology intent, account intelligence, and the unglamorous work of figuring out who actually decides.
See the project
Active04
GeorgiaDoesntCare.com
A public ledger. The shortfall, side by side with the state's other spending choices, every figure linked back to a government record or a news report.
See the project
Building05
Justum
Name the deadline, name the document, show what the required language looks like. Nothing more, and never legal advice.
See the project
Practice06
The Practice System
The plumbing behind this site: where notes come from, how proof gets recorded, what happens after someone writes in.
See the project